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Advertising, Marketing & PR: Insider Views

Advertising, PR, Marketing, Market Research, and events management

Advertising, Marketing & PR

Insider Views

See what former students have done and get insights into working in the sector

Ups

  • Creative and intellectually stimulating work
  • Pay can be good
  • Skills are transferable to a wide number of sectors
  • Organising events, campaigns, etc can be very fun and rewarding

Downs

  • Can be a competitive working environment
  • Advertising agencies can have patches of financial uncertainty, leading to lack of job security
  • Work can be highly dependent on factors out of your control, i.e. changes to legislation, how search engines work, what people respond to, etc
  • Field is strongly effected by the strength of the economy

Blogs

Here are some blogs from people in this sector. Reading blogs can be a good way to find news and see what people do

Views and Opinion

Here are some articles written by marketers about the profession and how they feel about it

What Our Graduates Do

People go into marketing from many different degrees, but common ones are:

  • English
  • Media
  • Psychology
  • Creative Writing
  • Music and Cultural Studies

Digital Marketing is especially diverse, and has attracted Sussex students from disciplines like Mathematics, History, and Neuroscience

Some common job titles are:

  • Account Assistant
  • Market Researcher
  • Digital Marketing Consultant
  • Public Relations Assistant

Graduates work for:

  • Government
  • Charity
  • Universities
  • In private consultancies

Some students have become self-employed

Job Profiles

Job profiles are people's stories of how they got where they are. They can give you a better idea what options are open, how people get into them, and what sort of people are attracted to the various roles in this sector

Views From the Industry

Job Reviews

Job reviews are good for getting an idea what it's like to work in a company, what qualifications you may need, and what the job entails