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Advertising, Marketing & PR: Tips for Applications

Advertising, PR, Marketing, Market Research, and events management

Advertising, Marketing & PR

Tips for Applying

How to get work in this sector

Useful Skills

  • Communication skills, both oral and written
  • Teamwork skills
  • Customer service ability
  • Negotiating ability
  • Creativity and ability to find innovative solutions
  • Organisational abilities
  • Skills with IT
  • Commercial awareness
  • Drive and ambition

Relevant work or voluntary experience is always useful

Useful Qualifications


Here is some advice for applying to work in this sector

  • While this sector rewards creativity, the most important thing about writing an application is still what you say and that it can be used in the standard way, rather than how it looks
  • Ensure that you know about the culture of the organisation, informal and quirky language may be suitable with a smaller firm, but not with a large corporate organisation

Interviews and Selection Tests


This is a sector where knowing the right people can be very important, and with many smaller companies applying speculatively can be the best way to get in

Important things to remember are

  1. Do your research: contact the right people, find out what the company does
  2. Twitter, LinkedIn, and Facebook can be a good way to find and keep in touch with people who are useful to know
  3. Make sure you contact people afterwards to follow up on your networking or applications

Copy Tests

Copy tests are a good way for companies to test applicants' skill and creativity

Presentations and Pitches

Current Awareness

Being aware of news, developments and issues in the industry can help at interviews

Here are some news sources you may want to try